Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Strengthen Security Master Appeals

Amazon Sellers Urged to Strengthen Security Master Appeals

This article delves into the common reasons for Amazon account suspensions, such as manipulating sales rank, intellectual property infringement, and violating platform policies. Addressing malicious attacks, it proposes both proactive defense and reactive counter-attack strategies. Furthermore, it provides a detailed overview of the Amazon account appeal process and key considerations. This offers sellers a comprehensive set of strategies for account protection and appeal management, helping them navigate the complexities of Amazon's platform and recover from potential suspensions.

12/30/2025 Logistics Industry Insights
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Facebook Instagram Struggle As Tiktok Copycat Tactics Backfire

Facebook Instagram Struggle As Tiktok Copycat Tactics Backfire

Facebook and Instagram's attempts to mimic TikTok's content recommendation strategy are facing difficulties, resulting in decreased user engagement. This analysis explores the limitations of algorithmic recommendations, emphasizing the need for platforms to return to user needs. It suggests optimizing algorithms, prioritizing social attributes, and strengthening privacy protection to revitalize social appeal. Platforms must shift focus from solely algorithmic driven content to fostering genuine connection and addressing user preferences to overcome social fatigue and algorithmic shortcomings.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Douyin Adjusts Seller Deposit Rules to Boost Platform Growth

Douyin Adjusts Seller Deposit Rules to Boost Platform Growth

This article provides an in-depth analysis of TikTok Shop's security deposit system, exploring the reasons and impact of deposit adjustments, and offering corresponding strategies. It focuses on recent category adjustment cases, such as trendy toys blind boxes and agarwood. The article emphasizes streamlining categories, improving operational quality, and paying attention to platform announcements as key methods for merchants to mitigate risks and ensure smooth shop operations. It aims to help sellers navigate the changing deposit landscape and maintain a healthy TikTok Shop presence.

12/30/2025 Logistics Industry Insights
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Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopee's massive layoffs have shaken the industry, highlighting its global contraction strategy. Compared to Europe and the US, the Southeast Asian market attracts many sellers due to its faster logistics, quicker returns, and lower risks. Independent websites and TikTok Shop are emerging as new options, but require careful consideration of one's own characteristics. Cross-border e-commerce businesses need to adjust their strategies promptly to succeed in the competitive landscape.

12/30/2025 Logistics Industry Insights
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Amazons Holiday Return Policy Cuts Seller Margins

Amazons Holiday Return Policy Cuts Seller Margins

Amazon's extended holiday return window puts FBA sellers under pressure from increased return rates and potential profit loss. Sellers bear the burden of shipping fees, commission deductions, and even product disposal costs. To mitigate these challenges, FBA sellers should focus on improving product quality, enhancing customer service, and proactively communicating with Amazon to advocate for more reasonable return policies and support.

12/30/2025 Logistics Industry Insights
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Independent Ecommerce Stores Boost Sales with Social Media Marketing

Independent Ecommerce Stores Boost Sales with Social Media Marketing

This article delves into how cross-border e-commerce standalone stores can leverage social media marketing to improve conversion rates. It emphasizes the importance of content differentiation, user relationship maintenance, and platform cultivation. Using Shopify as a case study, the article provides practical social media marketing strategies for cross-border sellers, helping independent websites generate significant traffic. The focus is on actionable tactics and best practices to drive engagement and ultimately, increase sales through effective social media campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Japan has adjusted its compliance policy for the children's toy category, lowering the target age threshold, which benefits toy sellers by reducing costs. Simultaneously, Amazon South Africa is about to launch, providing cross-border e-commerce sellers with an opportunity to seize the African market. Sellers should seize this opportunity, adjust their strategies, and embrace new growth points. This expansion presents a significant advantage for businesses looking to tap into a new and emerging market with potentially high growth potential.

12/30/2025 Logistics Industry Insights
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Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

This article reveals common pitfalls in improving TikTok Shop's Experience Score and shares a safe and effective method for boosting it. It emphasizes achieving a stable increase in the Experience Score by accurately targeting the audience, optimizing product selection strategies, collaborating with accurate influencers, and enhancing shop operational capabilities. The article also highlights the importance of avoiding risks associated with fraudulent transactions to maintain a healthy Experience Score.

12/30/2025 Logistics Industry Insights
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